For two long years, I searched high and low for the perfect artist to join me at BrowGenius. I scoured job websites, put out ads, and posted in worldwide forums. I interviewed many candidates but couldn't seem to to find the right fit. Permanent makeup is an art with very little room for error, requiring a great deal of skill and raw talent to really stand out in the field. Simply put, this type of work demands excellence. I needed someone who I could trust to work on my own

Ever so often, we get the question, “Why is Microblading/Microshading so expensive?” There’s no quick and simple answer to that question, so I'd like to clarify what goes into a proper microblading procedure and why bargain-shopping for an artist is kind of a terrible idea. I love lists, so let’s start with a couple of good ones. Things that you definitely should bargain-shop for: -toothpaste -paper towels -pest control -concert tickets Things that you should NOT bargain-shop

This is a common question that is best answered with visual aides. The following photo series is a great example of the purpose of the perfe